Built by Industry Insiders. Driven by Results.
Hexcite Collective was founded by senior iGaming professionals who saw a gap in the market: operators and investors needed genuine strategic expertise, not generic consulting frameworks dressed up in industry language.
From the Inside Out
Hexcite Collective was born from a simple observation: the iGaming industry moves fast, the regulatory landscape is unforgiving, and the difference between success and failure often comes down to the quality of the advice you receive.
Our founders spent decades working inside the industry as operators, game providers, and platform builders before coming together to create a consultancy that operates differently. We don't parachute in with slide decks. We embed ourselves in your challenges and stay until the work is done.
Today, Hexcite Collective works with operators, startups, and investors across more than 30 markets, helping them navigate complexity and build businesses that last.
Senior Expertise. No Junior Substitutes.
Every engagement at Hexcite Collective is led by a senior practitioner with direct, hands on experience in the relevant discipline.
Simone Worthington— Founding Partner
Chief Operating Officer | Tier 1 & Start Up | Operational B2B & B2C Scale Up
Commercially driven iGaming executive with 20+ years of experience leading commercial operational strategy across B2B & B2C Platforms.
I have experience across Tier 1 operations, high growth start ups and white label environments, giving me a broad perspective on the different challenges of building, scaling and optimising iGaming businesses. I have worked across multi brand, multi market operations, developing scalable operating models and high performing teams while driving sustainable revenue and profitability.
My strengths include operational and commercial strategy, P&L, leadership, market expansion, supplier and commercial partnerships, CRM, customer experience, risk and compliance, regulatory and licensing experience, product and platform strategy, and organisational transformation.
I combine a hands on, commercially focused approach to assist iGaming businesses to scale efficiently, improve operational performance and unlock sustainable growth.
As an experienced executive I can advise on establishing a new operation, transforming an existing business or optimising a mature Tier 1 environment.
I support businesses with:
- COO and Commercial leadership
- Recommend 3rd Party Partnerships, Platform, CRM, CS, Fraud, Payments
- White label, B2B, B2C and multi brand gaming operations
- Brand launch & new market entry
- Build multi-disciplinary operational teams
- Supplier negotiations and commercial partnership structures
- Fractional cover across operational departments
- Build operational and commercial leadership
- Revenue optimisation and P&L management
- Regulatory licence & international market coverage
- Improve product strategy across all verticals
I have hands on experience across multiple operational departments from Casino, Sports, Bingo & Poker products, customer service, fraud, CRM to COO means I have lived through the highs and lows, then learnt from them to effectively and efficiently improve or run any scale of operation.
I won't always tell you what you want to hear, I will tell you what you need to hear.
To establish a foundation of trust my approach is to remove the nonsense and build something together that will deliver beyond the expectation.
C-Level. Straight talking. Brand building. Performance focused.
Sarah Hunter— Founding Partner
Chief Commercial Officer | iGaming B2B & B2C Commercial Growth | Start Up & Scale Up
Experienced iGaming executive, entrepreneur and operator with 20+ years across iGaming, B2B provider, affiliate, payments and technology.
I have set up and run seven businesses within iGaming, successfully exited four, and built a further four businesses outside the sector. This hands-on entrepreneurial experience has given me a deep understanding of what it takes to build a business from the ground up and, more importantly, how to create foundations that are designed to scale and continue to thrive.
My strength is building solid, scalable foundations across people, processes, commercial strategy, client management and operational infrastructure, so businesses can grow without becoming constrained by the structures that supported their early stage.
As a fractional executive, I work with founders, CEOs and leadership teams who need experienced senior leadership prior to the appointment of a permanent C-suite hire.
I provide fractional CCO, Commercial Director and Head of Account Management expertise, combining strategic thinking with hands-on execution.
I support businesses with:
- Commercial and growth strategy
- Building and scaling account management and commercial functions
- Operational structure and infrastructure
- Team design, leadership and performance
- Client retention and commercial optimisation
- Platform, supplier and partner strategy
- B2B iGaming and SaaS advisory
- Go to market and scaling strategy
- Business optimisation and operational efficiency
- Strategic problem solving and leadership support
- Preparing businesses for their next stage of growth or exit
Having built businesses myself, I understand the realities behind the strategy, the commercial pressures, operational bottlenecks, people challenges and decisions that come with scaling.
I don't just advise businesses on what they should build. I build it with them.
My approach is practical, straight talking, commercially focused and outcome driven: establish the right foundations, create scalable structures, remove the bottlenecks and build businesses that are capable of continuing to thrive long after my involvement ends.
Senior expertise. Entrepreneurial experience. Scalable foundations.
What We Stand For
Precision Over Volume
We take on fewer clients so we can go deeper on each engagement. Quality of advice is never sacrificed for scale.
Accountability to Outcomes
We measure our success by your results not by hours billed or reports delivered. We stay engaged until the strategy works.
Integrity in Every Market
We operate to the highest ethical standards in every jurisdiction we work in. Our reputation is built on trust, and we protect it fiercely.
Collective Intelligence
Our strength comes from the breadth of our network. When your challenge requires specialist knowledge, we bring the right expertise to the table.
A Track Record That Speaks for Itself
40+ Years of combined industry insider experience gained from our Brand History