Brand Identity

Hexcite Collective
Brand Guidelines

A reference for maintaining consistent visual identity across all touchpoints — digital, print, and communications.

01

Logo

Hexcite Collective logo on dark

On Navy — Primary Usage

Hexcite Collective logo on light

On White — Secondary Usage

Hexcite Collective logo on teal

On Teal — Alternate Usage

✓

Maintain clear space equal to the height of the "H" around the logo

✓

Use only approved colour variants on approved backgrounds

✗

Do not stretch, skew, or rotate the logo

✗

Do not apply drop shadows, outlines, or effects

02

Colour Palette

Navy

Background / Base

HEX #0F2D4A

R:15 G:45 B:74

C:70 M:42 Y:14 K:71

Teal

Primary Brand

HEX #0D7E7E

R:13 G:126 B:126

C:84 M:0 Y:1 K:51

Gold

Accent / Highlights

HEX #C9A84C

R:201 G:168 B:76

C:0 M:16 Y:62 K:21

Off-White

Foreground / Text

HEX #F5F5F5

R:245 G:245 B:245

C:0 M:0 Y:0 K:4

Deep Blue

Secondary Brand

HEX #0D457E

R:13 G:69 B:126

C:90 M:46 Y:0 K:51

03

Typography

Two typefaces form the typographic system — Playfair Display for editorial authority and Inter for clarity and legibility.

Heading Typeface

Playfair Display

Regular · Semibold · Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Body Typeface

Inter

Regular · Medium · Semibold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Display — H1

Strategic iGaming Consultancy

Heading — H2

Expert Guidance, Measurable Results

Subheading — H3

Navigating a Complex Global Market

Body — Regular

We partner with operators, startups, and investors to deliver tailored strategies that drive sustainable growth in the iGaming sector.

Body — Semibold

Compliance. Payments. Platform Strategy.

Label / Eyebrow

Our Services

04

Usage Rules

1

Navy is the primary background — use it for all dark surfaces, headers, and hero sections.

2

Teal is the primary brand colour — use for CTAs, active states, icons, and key highlights.

3

Gold is the accent — use sparingly for borders, dividers, labels, and premium emphasis.

4

Off-White is the default text colour on dark backgrounds.

5

Deep Blue is a secondary brand colour — use for supporting UI elements and hover states.

6

Never place Teal text on Navy without sufficient contrast. Use Off-White for body copy.

7

Playfair Display is reserved for headings and display text only. Never use for body copy.

8

Inter is the body typeface — use for all UI text, labels, captions, and navigation.

05

Colour in Use

Primary CTA

Teal on Navy

Used for primary call-to-action buttons, active navigation states, and key interactive elements.

Get in Touch

Gold Accent

Gold on Navy

Used for section labels, dividers, borders, and premium emphasis elements throughout the brand.

Card / Surface

Elevated Navy

Slightly elevated navy surfaces are used for cards, panels, and content containers to create depth.

Hexcite Collective

© 2026 Hexcite Collective · Brand Guidelines · Internal Reference

Hexcite Collective

Strategic iGaming consultancy for operators, startups, and investors navigating a complex global market.

Registered office167-169 Great Portland Street, 5th Floor, London, W1W 5PF

Get in Touch

Ready to elevate your iGaming strategy? Let's start a conversation.

Contact Us

© 2026 Hexcite Collective. All rights reserved.

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