Brand Identity
Hexcite Collective
Brand Guidelines
A reference for maintaining consistent visual identity across all touchpoints — digital, print, and communications.
01
Logo
On Navy — Primary Usage
On White — Secondary Usage
On Teal — Alternate Usage
Maintain clear space equal to the height of the "H" around the logo
Use only approved colour variants on approved backgrounds
Do not stretch, skew, or rotate the logo
Do not apply drop shadows, outlines, or effects
02
Colour Palette
03
Typography
Two typefaces form the typographic system — Playfair Display for editorial authority and Inter for clarity and legibility.
Heading Typeface
Playfair Display
Regular · Semibold · Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Body Typeface
Inter
Regular · Medium · Semibold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
04
Usage Rules
Navy is the primary background — use it for all dark surfaces, headers, and hero sections.
Teal is the primary brand colour — use for CTAs, active states, icons, and key highlights.
Gold is the accent — use sparingly for borders, dividers, labels, and premium emphasis.
Off-White is the default text colour on dark backgrounds.
Deep Blue is a secondary brand colour — use for supporting UI elements and hover states.
Never place Teal text on Navy without sufficient contrast. Use Off-White for body copy.
Playfair Display is reserved for headings and display text only. Never use for body copy.
Inter is the body typeface — use for all UI text, labels, captions, and navigation.
05
Colour in Use
Primary CTA
Teal on Navy
Used for primary call-to-action buttons, active navigation states, and key interactive elements.
Gold Accent
Gold on Navy
Used for section labels, dividers, borders, and premium emphasis elements throughout the brand.
Card / Surface
Elevated Navy
Slightly elevated navy surfaces are used for cards, panels, and content containers to create depth.
© 2026 Hexcite Collective · Brand Guidelines · Internal Reference